Globalization has led to a mature market which is flooded with products of all types produced in various corners of this planet. The availability of a sheer number of products means that customers have many choices. Customers never had it so good. Now they can explore a variety of competing products, consider buying them from a variety of retailers and distributors, online or offline.

All this means that those who want to sell in this increasingly crowded market must follow strategies that allow them to stand out from their competition. Employing simple sales techniques doesn’t cut it anymore. Successful sellers must now design their products in line with customer’s current and future needs as well as market trends and competition. Product design and marketing now go hand in hand to make sure that products are produced for the right market and in a way that will benefit their targeted customers.

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