BMC conducted a 4 days workshop for MS Pharma PR & Communications team from Jordan and Algeria , the training included the following topics:
Creating a Public Relations & media Officer:
- Definition of public relations & communications
- Understanding the Basics
- Why to plan for PR?
- Development and implementation of digital PR strategy
- What to except from your agency?
- Dealing with the media & Media follow up
- Presentation skills
- Photography judgment
- Understanding the Media
- What is news?
- Writing a press release
- Glossary of Media Terms
- Preparing public relations plans
- Write articles
- Special Social Media Posts
- Speeches and rehearsal
- Writing a News Headline
- Writing a Briefing Document for the Spokesperson