Project Description

BMC conducted a 4 days workshop for MS Pharma PR & Communications team from Jordan and Algeria , the training included the following topics:

Creating a Public Relations & media Officer:


  • Definition of public relations & communications
  • Understanding the Basics
  • Why to plan for PR?
  • Development and implementation of digital PR strategy
  • What to except from your agency?
  • Dealing with the media & Media follow up
  • Presentation skills
  • Pro-activity
  • Photography judgment
  • Understanding the Media
  • What is news?
  • Writing a press release
  • Glossary of Media Terms
  • Preparing public relations plans

Writing Skills



  • Write articles
  • Special Social Media Posts
  • Speeches and rehearsal
  • Writing a News Headline
  • Writing a Briefing Document for the Spokesperson