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BusinessConsultingApril 9, 2020

Cicero & Bernay expands into Libya with Bashir Mraish Consultancy

Bashir-Mraish

Dubai, United Arab Emirates 04/02/2019: Cicero & Bernay Public Relations (C&B) has expanded into Libya through an affiliate partnership with Bashir Mraish Consultancy (BMC), which also represents Cicero & Bernay in Jordan and Iraq.

BMC will support Cicero & Bernay with strategic communications catered to the Libyan market, offering on-ground support as well as public relations and media relation services.

Maysa-Jana Atoui, Director of Business Development at C&B, said: “We are proud to announce our expansion into Libya through our affiliate Bashir Mraish Consultancy. Collaborating with the agency for our Libyan expansion was a natural progression after our successful partnership with them in the Jordanian and Iraqi markets. C&B aims to reach all Arab-speaking markets and beyond to grow its client portfolio to include a regional and global network of experts. We look forward to exploring exciting new opportunities in Libya, an underexplored part of the MENA region whose market presents a valuable opportunity for growth and expansion.”

Reflecting C&B’s own results-driven philosophy, BMC is focused on having a measurable impact on its clients’ communication programmes and brand image, working with brands such as Adidas, Google, and General Electric among others.

Bashir Mraish, Founder of BMC, commented: “It is our pleasure to consolidate our relationship with C&B through this expansion into the Libyan market. Both our agencies enjoy an expansive scope to present premium communication strategies to the Middle East. Our established presence and combined experience will provide clients with the needed expertise to grow within their local markets and beyond.”

This affiliation further strengthens C&B’s regional presence and comes as a continuation of the agency’s expansion across the MENA region and the Indian Subcontinent, with a planned presence in 25 markets by the end of 2019.

-ENDS-

About Cicero & Bernay

Cicero & Bernay Public Relations (C&B) is an award-winning, fully integrated communication agency. It delivers bespoke traditional and new media strategies and campaigns to some of the region’s most prominent brands through its expert multilingual team. Established in 2005 and headquartered in Dubai,

C&B has a network of offices in 29 countries covering the MENA region as well as the Indian subcontinent, the USA, Russian and Europe, with an innate knowledge of local business in each of these locations.

Our ethos is to let the facts do the talking, from making a measurable impact on our clients’ businesses through research and insights to developing innovative ideas and result-oriented campaigns that deliver long-term, positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret, and Leverage.

About BMC

BMC was established in 2008 and is located in Jordan and is distributed in Iraq, Libya, the UAE, India, Pakistan and Afghanistan. It is a company that builds the identity of your project, communicates and translates your message on the ground, and provides advice to get the results of your project.

The Consultancy is based on the principle of innovation and the constant pursuit of knowledge through certification and training to gain experience and continuous expansion.

For further information, kindly visit our website bashirmraish.com or follow us on social media platforms:

 

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