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Bashir Mraish Consultancy organizes the inauguration of ELSEWEDY ELECTRIC & Toyota Tsusho Corporation for (4) gas insulated switchgear in Sothern Iraq

Iraq – Baghdad 02/09/2021 : Bashir Mraish Consultancy one of the leading PR agencies in the region has organized and arranged the inauguration of ELSEWEDY ELECTRIC S.A.E. (EGX: SWDY.CA), the leading Integrated Energy and Infrastructure Solution Provider in the Middle East and Africa, with Toyota Tsusho Corporation (TTC)[i], announces Iraqi Ministry of Electricity (MoE) completion of four (4) gas insulated switchgear (GIS) substations, 400/132/11 kilovolt in Sothern Iraq.

In a ceremony witnessed by officials of the Government of Iraq today in Basra, His Excellency, Asaad Al-Eidani, the Governor of Basra with Ziyad Ali Fadel, the Director of the General Directorate of Electricity Transmission in the South Region joined the President and CEO of ELSEWEDY ELECTRIC, Ahmed Elsewedy, and TTC Project Manager, Yasuhiro Hidaka, to officially inaugurate Shat Alarab substation in Basra as the last substation connected to the Iraqi grid.

The ¥60 billion EPC-plus-Finance contract was signed on February 2018 under a buyer’s credit agreement (export loan) between the Iraqi Ministry of Finance and The Japan Bank for International Cooperation (JBIC), with a co-financed portion by The Bank of Tokyo-Mitsubishi UFJ, Ltd. (lead arranger) and Sumitomo-Mitsui Banking Corporation under insurance cover by from Japan’s Nippon Export and Investment Insurance (NEXI).

All GIS switchgears and high voltage transformers were manufactured by Toshiba Energy Systems & Solutions Corporation (Toshiba ESS) and equipment for 132/33kV mobile substations from Meidensha Corporation. The substations are expected to provide power for a combined total of approximately 1.3 million households.

ELSEWEDY ELECTRIC, which designed and built the 400/132/11kV GIS substations, qualified its engineers for testing and commissioning of GIS switchgear and transformers through an intensive training in Toshiba factories in Japan and India. Despite many challenges, ELSEWEDY ELECTRIC succeeded in completing each 400/132/11kV GIS substation ahead of the Contract schedule; approx. six months earlier than original schedule, where Maysan and Al-Muthanna were energized before Summer of 2020 then Shattra and Shatt Al Arab were energized before Summer of 2021.

ELSEWEDY ELECTRIC relied along the project on 1,200 Iraqi engineer and technicians supported by 180 Egyptian professionals, emphasizing on a business model for all its projects in Iraq leveraging on the Iraqi workforce while providing on-job development and training programmes.

“Completing five major challenging projects to the esteemed Iraqi Ministry of Electricity in five years while progress is ongoing in New Babil substation targeting 2022 spring reflects our strong commitment towards Iraq infrastructure development. Our products also are supplied to Iraq since 2005 and recently we committed to develop industrial park starting by factories of ELSEWEDY ELECTRIC serving the Iraqi market with further targets to export from Iraq to neighboring markets.”, commented Ahmed Elsewedy, President and CEO of ELSEWEDY ELECTRIC S.A.E.

ELSEWEDY ELECTRIC delivered AL DIWANIYA 500 megawatt power plant to the Iraqi Ministry of Electricity on 2015 as EPC main contractor. Currently, in a Consortium with TTC, ELSEWEDY ELECTRIC is building New Babil 400/132 kV substation, under Japan International Cooperation Agency (JICA) finance.

It is worth mentioning that Bashir Mraish Consultancy (BMC) was established by Bashir Mraish who is a seasoned public relations and communications professional with over 20 years of experience. As a founder of BMC, Bashir manages a wide range of communications and public affairs issues for public and private sector clients in many fields.

He has also gained considerable experience in assembling and managing alliances to meet communications and public affairs objectives. Bashir has been a mentor for various NGO’s  and private sectors incubators for the past 6 years , working with various projects across all fields and segments he managed to guide a lot of entrepreneurs to the right track and to achieve success and yet  get funded and acquired on the longer run of their business.




About Bashir Mraish Consultancy

Bashir Mraish Consultancy – BMC is a consolidated communications & marketing agency established in 2008. BMC aims to cater to the growing need for a professional firm that serves quality services and offer multiple solutions within the field of public relations. Being one of the first PR Agencies in Jordan, BMC has created a long & vast success record during the past years and  created connections and media relationships that helped it reach where it is now.


  • Project Advisory: whether you are trying to establish your business in the technical and IT domain or trying to pursue you own product-based company, we can help you walk with confident steps and avoid any possible mistakes. Our experience with companies at BMC extends over 17 years; helping them in their internal structure, marketing strategies, branding, and PR positioning.
  • PR & Communications: Media is a global field nowadays, and how the media perceives your brand will surely affect your brand position, sales, and overall customer satisfaction. In BMC, we offer you the ability to enhance your communication and PR efforts by working with our professional team to create your PR road map, media relations, content seeding strategy, and more.
  • Copywriting: Our team of copywriters will help you craft well-designed content that reflects your authentic image in various languages, such as Arabic, English, Kurdish hand Urdu.
  • Social Media Management Services: Our team of social media experts will offer you a weekly editorial calendar with all posts to be published and a designed photo for each post. Moreover, we will be acting as your response team for any inquiry received; as we manage accounts on Facebook, Twitter and Instagram pages. This service can be provided in Arabic, English, French, and Kurdish.
  • Digital Marketing Planning & Execution: From using Google Display Network to In-App Advertising, our team of AdOps has the ability to create, plan and execute well-designed digital marketing plans and gain the best prices for CPC/CPM/CPI campaigns.
  • SEO & SEM: We offer search engine optimization and search engine marketing services to help you enhance your website’s rank and presence on search engines.
  • Design Services: We offer our clients a cluster of design services for 2D videos, animation frames, infographics, and HTML banners/posters/online ads/flyers/online newsletters.
  • Training: To enhance your brand ability to expand and excel, you will need a professional team to handle your communications strategy. In BMC, we offer you the ability to take one of our training courses to execute your work like professionals in no time. 


ELSEWEDY ELECTRIC (EGX: SWDY.CA) is a leading provider of integrated infrastructure and energy solutions in Africa and the Middle East. The Company has a portfolio incorporating all traditional and renewable energy areas along with related services. It is one of the largest worldwide manufacturers of cables and meters, especially smart meters.

It is also one of the regional and continental leaders in electrical contracting and manufacturing of transformers, insulators and other electrical products. With a wealth of local experience and manpower, ELSEWEDY ELECTRIC is committed to help provide the countries, in which the Company operates, with a reliable and affordable utilities and infrastructure.

In fiscal 2020, which ended on 31st of December 2020, ELSEWEDY ELECTRIC generated revenue from continuing operations of EGP 46.4 billion and net income of EGP 7.1 billion. At the end of December 2020, the company had around 20,000 employees worldwide. Further information is available on the Internet at