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Driving Safety Campaign

September 10, 2010

BMC was selected to design and implement a  Road Safety Campaign  in Oman , as the country was one of the Riskiest countries when it comes to driving , we created a nationwide logo for this campaign and worked on tackling  the emotional side of the audience , by the end of the campaign the survey results showed that people favored the idea and started working accordingly.

 Overall Objective:

  • Enhance the awareness of traffic accidents
  • Lower the death percentage in Oman per each 100.000 accident
  • Promote the ethics of safe driving

The goal

  • Raising the understanding safe driving and the value of respecting others.
  • Highlight the danger of speedy driving
  • Promote the emotional aspect of car accidents and fatalities. 

Scope Of Work:

  • Branding & Logo creation
  • Media Relations
  • Marketing Planning Online & Offline
  • Interviews and press releases issuing
  • Perception management.
  • Local Survey
  • Governmental Relations
  • Video Production

Location: Masqat- Oman 

Year: 2010