BMC was selected to design and implement a  Road Safety Campaign  in Oman , as the country was one of the Riskiest countries when it comes to driving , we created a nationwide logo for this campaign and worked on tackling  the emotional side of the audience , by the end of the campaign the survey results showed that people favored the idea and started working accordingly.

 Overall Objective:

• Enhance the awareness of traffic accidents
• Lower the death percentage in Oman per each 100.000 accident
• Promote the ethics of safe driving

The goal

• Raising the understanding safe driving and the value of respecting others.
• Highlight the danger of speedy driving
• Promote the emotional aspect of car accidents and fatalities. 

Scope Of Work:

• Branding & Logo creation
• Media Relations
• Marketing Planning Online & Offline
• Interviews and press releases issuing
• Perception management.
• Local Survey
• Governmental Relations
• Video Production

Location: Masqat- Oman 

Year: 2010