At its core, PR is about building trust. It often includes creating a strong brand and great reputation to allow you to build relationships with the public.

For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Your relationship with any of those audiences may or may not be mutually beneficial at any given time.

BMC creates mutually beneficial relationships and incites change.  We can help you change behaviors and opinions in your favor.

No one tunes into the news to see who’s advertising; people switch to news channels and visit news websites because that’s how they ensure they’re informed, educated, and entertained.

Do you regularly turn to any website, TV show, newspaper, or magazine for the advertisements? Studies show people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising’s ROI in the dust.

People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.

For most clients, effective PR is a long-term process. It’s a marathon, not a sprint. And while we start working right away, it may take several weeks to conduct the necessary research and develop the correct messaging, before we can start media relations activity.

Digital media coverage can come quickly; coverage in print publications generally takes longer because of their 2-3 month production lead times.

Generating solid speaking opportunities for your executives at the best industry venues typically require a 6-12 month lead time. Ultimately, the sooner we can start, the sooner you will start seeing results.

Yes, we’ve been working in social media since 2008, and we assist clients with strategy, messaging, content and social media management across various channels.

One way to gauge a PR firm’s social media capabilities is to check out the firm’s own channels and see how active, engaged and engaging they are.

Do they use the channels that will reach your audience? Do they post and respond regularly and consistently? Do they blog useful, helpful content that builds a community of followers, or is all their content outright self-promotion? In short, do they walk the social media talk?

Many clients find that bringing together a few specialty firms that have both automotive expertise and special skills in other marcom disciplines often generates better results than hiring one generalist marcom firm.

So, we work with a number of partners to create a powerful synergy between our specialized PR and social media work and agencies that have automotive expertise and skill in other marketing communications disciplines, such as advertising, collateral materials, marketing communications, video, website, trade show displays, etc. And if desired, we can coordinate those efforts for your convenience.

Not every story is newsworthy. Media outlets determine their coverage based on several factors, including timeliness, proximity, and relevance to their topic area and audience demographic.

At BMC, we understand our clients and their objectives, taking time to discover the most compelling stories within each organization and pitching them to the right outlets.

Public relations and marketing are both important aspects of a well-rounded communications strategy. While marketing involves the paid promotion and selling of products and services, public relations focuses on reputation management through positive earned media coverage in traditional and digital news outlets.