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The Difference Between Public Relations and Media Relations

Public relations (PR) and media relations are key elements of communication, but they differ in their goals, strategies, and methods. Although the two terms are sometimes used interchangeably, they represent distinct aspects of how organizations interact with their audiences. In this article, we will explore the key differences between public relations and media relations. Definitions...

Why Public Relations Is Not a Short-Term Strategy?

Public relations (PR) is not just a tool for immediate communication or crisis management; it is a long-term strategic process aimed at building a sustainable reputation and strengthening the relationship between an organization and its audience. The success of PR depends on continuous interaction and ongoing communication with various stakeholders, making it unsuitable as a...