Ethics in public relations (PR) are a critical cornerstone of the industry, reflecting the values and principles practitioners must adhere to in order to maintain transparency and trust with the public. These ethics encompass a range of standards aimed at fostering credibility and reliability while addressing the challenges companies and professionals encounter in this dynamic...

Amid rapid technological advancements, public relations (PR) plays a vital role in supporting innovation and fostering digital transformation within organizations. Digital transformation is not merely the adoption of new technologies; it involves reshaping work methods and organizational culture to enhance efficiency and productivity. This is where public relations steps in to manage change and promote...