Brand equity represents the added value a brand contributes to a company’s products or services, influencing consumer preferences, pricing power, and overall financial performance. Accurately evaluating brand equity is essential for corporate valuation, as it reflects the brand’s impact on a company’s market position and profitability. This article explores various methods and metrics used to...
In today’s competitive landscape, establishing a strong personal brand is crucial for career growth, business success, and professional recognition. Storytelling has emerged as one of the most effective ways to create an authentic, relatable, and memorable personal brand. According to a study by Stanford University, stories are 22 times more memorable than facts alone. By...
Public relations play a fundamental role in shaping the public perception of organizations and fostering effective communication with audiences. One of the key factors contributing to the success of public relations is a deep understanding of audience psychology. This understanding aids in crafting effective messages, building trust, and achieving the desired impact. Public relations professionals...
Training programs are essential tools organizations use to enhance employee satisfaction and foster loyalty. In a competitive work environment, companies seek effective ways to motivate employees, ensure their retention, and build a strong organizational culture. Training programs offer a unique opportunity to achieve these goals by improving skills, building confidence, and fostering a sense of...
Measuring the effectiveness of public relations (PR) is crucial for understanding how well PR strategies impact business objectives. This process requires a thorough analysis of various indicators that reveal the success of communication efforts with the target audience and the achievement of set goals. Here are the key metrics to monitor when evaluating the effectiveness...
Ethics in public relations (PR) are a critical cornerstone of the industry, reflecting the values and principles practitioners must adhere to in order to maintain transparency and trust with the public. These ethics encompass a range of standards aimed at fostering credibility and reliability while addressing the challenges companies and professionals encounter in this dynamic...
Press releases are essential tools in public relations, serving as an effective way to communicate with media outlets and the public. The primary goal of a press release is to convey a message accurately and compellingly, which helps build brand image and attracts media interest. As the media landscape evolves and competition for audience attention...
Amid rapid technological advancements, public relations (PR) plays a vital role in supporting innovation and fostering digital transformation within organizations. Digital transformation is not merely the adoption of new technologies; it involves reshaping work methods and organizational culture to enhance efficiency and productivity. This is where public relations steps in to manage change and promote...
Bashir Mraish Consultancy (BMC) has announced that it will be managing public relations and media communications for Careem Rides in Iraq. Careem is a leading ride-hailing company in the Middle East, North Africa, and South Asia. It offers a range of services including online taxi booking and delivery through its mobile app. BMC was selected...
Public relations (PR) are considered a fundamental element of any successful communication strategy, whether for businesses, governments, or non-governmental organizations. PR plays a pivotal role in shaping public image, building trust, and fostering relationships with various stakeholders. In this article, we will explore the reasons why public relations are important and how they can positively...