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Importance of Defining a Target Audience

Your target audience is the specific group of people who will most likely be interested in your product or service, and for that specific reason your advertisements should be targeting them. The target audience for the product or service provided can be determined by a variety of factors, including age, gender, income, location, interests, or...

The definition of Modern Marketing

Modern marketing is a rounded, data-driven methodology that connects brands with the right customers to drive targeted business results, through blending creative thinking and execution with research, strategy, technology, and analysis to achieve an organizational goal. Almost all organizations have the common goal of growth, this includes increasing customer numbers, expanding market share, growing profitability,...

Marketing Campaigns: Your Way to Drive Sales

Marketing campaigns have recently become an urgent and indispensable necessity for business success, as marketing campaigns target converting potential buyers into loyal customers, which helps the organization achieve its sales goals; This requires going through three basic phases; The Research phase, the Product Development phase, and the Promotion phase. Here you are a detailed overview...

4 Important Tips for Effective Marketing of Your Brand

Developing an effective marketing plan for your brand ensures you have a good strategy to reach your target customers, it provides an organized approach for tackling marketing implementation. In this article we will be going over four vital points that must be included in every marketing strategy for it to be effective. Keep your marketing...