In today’s competitive business landscape, effective communication and promotion are vital to the success of organizations. Public relations (PR) and marketing are essential components of any comprehensive communication strategy. Despite them sharing some points, they serve different purposes and rely on their own approach in achieving their goals. In this article, taken from the website...

The advent of digital technology has led to the introduction of a new discipline known as “digital public relations” (DPR). DPR is concerned with digital platforms and strategies to enhance a brand’s online visibility, expand its reputation, and communicate with its target audience smoothly and quickly. In this article taken from the website of Bashir...