Iraq – Baghdad 15/04/2018 National Bank of Iraq-NBI established in 1995, and listed on the Baghdad Stock Exchange, announced the appointment of BMC, the leading advertising and public relations agency in Iraq, to support and manage its communication services in Iraq including marketing and public relations.
Following a lengthy competitive review to select the best agency that is capable of developing and implementing the next chapter of National Bank of Iraq strategy, BMC has been selected as it was compliant with the world-class standards. Key factors behind the selection included the expertise of BMC talented and skilled team members, their high dedication and enthusiasm in presenting a creative and strategic full-fledged proposal supported with conducting an in-depth market research and insights. The comprehensive communication strategy established by BMC came in line with National Bank of Iraq business and marketing objectives.
“BMC stood out from competition showing an absolute understanding of our business and market needs as well as challenges. The team grasped our objectives and managed to translate them into a creative approach,” said Ayman Abu Dhaim, CEO of National Bank of Iraq.
“Marking this partnership, we look forward for their fresh thinking in line with the local community evolution, to meet our subscribers’ aspirations and exceed the Iraqis expectations,” he added.
As part of this partnership, BMC will develop a custom roadmap for National Bank of Iraq, handling its communication strategy, corporate reputation management and public relations.
“We are proud to partner with National Bank of Iraq, the demand for our services is stronger than ever and this is evident by increasing the breadth of our practice areas and growth in our professional staff. National Bank Of Iraq chose BMC for our solid strategy developed based on a market research and insights accompanied with the expertise of our team members,” said Bashir Mraish, CEO and Chairman of BMC Iraq.
“The addition of National Bank of Iraq to our clients’ portfolio in Iraq represents the next chapter in our “ambitious growth story. Our team challenged themselves to outperform in developing a full-fledged proposal around National Bank of Iraq role in the Iraqi banking sector within a challenging timeline, and we believe that our partnership with National Bank of Iraq and its team will help us provide the support required to achieve their marketing objectives and meet subscribers’ aspirations across Iraq,” he added.
The strategic partnership between National Bank of Iraq and BMC harnessing the power of a wide-array of communication tools – including advertising, marketing and PR – to propel the brand positioning as a telecom leader setting a new benchmark in quality standards.
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About NBI
National Bank of Iraq (‘NBI’), a subsidiary of Capital Bank of Jordan (‘Capital Bank’), is one of the affected parties.
Established in 1995, listed on the Baghdad Stock Exchange, the bank offers comprehensive banking services to individuals and businesses in Iraq, operating 12 branches in the country’s all major cities. https://www.nbirq.com
About Capital Bank: established in 1995, the bank is one of the top financial institutions in Jordan listed on the Amman Stock Exchange. It offers a range of commercial and investment banking services for the individuals and corporate clients. The bank is one of the most important non-oil & gas investors in Iraq. Today Capital Bank’s total assets are valued at JD 1.99 billion (USD 2.8m). Capital Bank is a 61.85 percent shareholder in the National Bank of Iraq, in which it has management control. http://www.capitalbank.jo
About BMC
Bashir Mraish Consultancy was established in 2007 by Bashir Mraish after a long track record of success with international agencies in the Middle East, Bashir began his career in customer service for some of the most respected companies in Jordan. Working from the ground he cultivated his ability to effectively develop successful public relations and communications strategies. Since earning his Master’s in Public Affairs Communications in Paris, Bashir has managed one of the most successful agencies in the Levant, expanding it from a small agency to one of the largest PR & Communications offices, offering specialized PR service in the Iraqi market in specific.
Offering specialization and knowledge in IMC , Bashir has built his career on innovative thinking and a continued pursuit for knowledge by obtaining certifications and trainings to expand his expertise to include general management, operations management, marketing management, quality and process management, human resources management, finance, accounting, information technology, corporate control and international business.
